ATM Dubai 2026: Dates, Venue, Travel Tech, Exhibitors & Complete Visitor Guide

Arabian Travel Market (ATM) Dubai 2026 is set to bring the global travel and tourism industry together at Dubai World Trade Centre from 14–17 September 2026.

Now in its 33rd edition, ATM continues to serve as an important B2B meeting point for travel agencies, OTAs, hotels, airlines, tourism boards, tour operators, travel technology companies, and other industry professionals.

With the 2026 theme focused on “Travel 2040: Driving New Frontiers Through Innovation and Technology,” technology is expected to remain a major part of conversations around the future of travel.

For travel businesses, ATM Dubai 2026 is an opportunity to discover new technology, connect with suppliers, explore partnerships, and understand how innovations such as AI, connectivity, automation, and digital booking solutions are shaping the industry.

What Is ATM Dubai?

Arabian Travel Market (ATM) is a major B2B travel and tourism trade exhibition held annually at the Dubai World Trade Centre (DWTC) and organized by RX.

Now entering its 33rd edition, ATM brings together destinations, travel suppliers, hospitality companies, airlines, technology providers, OTAs, travel agencies, and tourism professionals.

The event provides a platform for businesses to:

Discover travel products and services
Meet potential business partners
Explore technology solutions
Build supplier relationships
Discuss distribution opportunities
Network with travel industry professionals
Understand emerging travel trends

ATM has also developed into a highly international event. The 2025 edition attracted 55,000+ visitors from 166 countries, with more than 2,800 exhibitors and 200+ speakers.

For travel technology companies, this makes ATM particularly valuable for connecting with businesses that are actively looking for new technology, distribution, connectivity, and digital solutions.

ATM Dubai 2026 Dates, Venue & the Reschedule Explained

ATM Dubai 2026 will take place from 14–17 September 2026 at Dubai World Trade Centre (DWTC), Dubai, UAE.

The 2026 edition was rescheduled more than once, which created some confusion around the event calendar.

The timeline is:

Status	Dates	Details
Original	4–7 May 2026	Traditional spring schedule
Superseded	17–20 August 2026	Previously announced dates
Confirmed	14–17 September 2026	Final official schedule

The event runs for four days, from Monday through Thursday.

ATM Dubai 2026 Opening Hours

Day	Date	Opening Hours
Monday	14 September 2026	11:00 – 18:00
Tuesday	15 September 2026	10:00 – 18:00
Wednesday	16 September 2026	10:00 – 18:00
Thursday	17 September 2026	10:00 – 17:00

The venue is Dubai World Trade Centre, Sheikh Zayed Road – Trade Centre 2, Dubai, UAE. The venue has direct Dubai Metro access and is approximately 15 minutes from Dubai International Airport.

The 2026 Theme: Travel 2040

ATM Dubai 2026 is built around the theme: Travel 2040: Driving New Frontiers Through Innovation and Technology

The theme looks toward the transformation of global tourism and how innovation can influence different stages of the traveller journey from planning and booking to the experience at the destination.

Four major areas shape the 2026 theme:

Technology and innovation
Ultra-luxury travel
Business events and corporate travel
Sustainability

Technology is particularly important for travel businesses because the industry is increasingly focused on AI-powered planning, smart mobility, immersive technologies, digital experiences, and connected travel ecosystems.

For travel technology providers and buyers, ATM 2026 provides an opportunity to understand how these technologies can translate into practical business solutions.

What Happens at ATM Dubai?

ATM is more than an exhibition floor.

Across four days, the event combines:

Exhibition areas
Conference stages
Buyer-seller meetings
Networking opportunities
Technology showcases
Industry discussions

The exhibition floor is organized by region and sector, allowing visitors to explore different categories of travel businesses and suppliers. The conference programme includes multiple stages, including the Global Stage, Future Stage, and Experience Stage, bringing together industry leaders, analysts, innovators, and decision-makers. Hosted buyer and networking programmes also facilitate pre-arranged meetings between relevant buyers and exhibitors.

For technology-focused visitors, the ATM Travel Tech area is one of the most relevant parts of the event.

ATM Travel Tech 2026 & Exhibitors

One of the major developments for ATM Dubai 2026 is ATM Travel Tech, which expands into two dedicated halls.

The 2026 edition is expected to feature:

180+ exhibitors
Exhibitors from 30 countries
A dedicated Tech & Innovation Hub
AI and emerging technology demonstrations
Immersive technology
Robotics
Fintech
Green technology
Technology-focused conference sessions

The Tech & Innovation Hub covers approximately 850m² and is designed to showcase emerging technologies.

The Future Stage, with a capacity of 250 seats, will feature discussions around areas including:

Artificial intelligence
Immersive commerce
Cybersecurity
Sustainable innovation
Emerging travel technology

A Start-up Pitch Battle is also part of the technology programme.

Key Travel Technology Exhibitors

Named exhibitors mentioned for ATM Travel Tech 2026 include:

Amadeus
Sabre
Travelport
HBX Group
WebBeds

For OTAs, bedbanks, travel agencies, and travel platforms, this section of ATM can be especially relevant for exploring distribution, connectivity, inventory, API integration, and digital booking technologies.

Who Attends ATM Dubai & Why Exhibit?

ATM brings together professionals from across the travel ecosystem.

Attendee	What They Look For
OTAs & Travel Platforms	Inventory, suppliers, technology partners and distribution
Travel Agents & Agencies	Rates, contracts, destinations and B2B partnerships
Hotels & Wholesalers	Distribution, connectivity and buyer relationships
Tourism Boards	Destination promotion and trade relationships
Airlines & Transport Companies	Partnerships and route promotion
Travel Technology Companies	Customers, investors, visibility and integration partners

The diversity of attendees is one of ATM’s biggest advantages. A travel technology company can potentially meet businesses looking for new booking technology, connectivity solutions, APIs, travel portals, automation, or digital transformation. For exhibitors, the event offers concentrated access to travel professionals and potential decision-makers from international markets.

How to Register & Attend ATM Dubai 2026

ATM is a trade-only event, so attendees need to register in advance.

The registration process includes:

1. Visit the official ATM registration website.

2. Select the appropriate visitor category.

3. Complete your business and contact information.

4. Verify your email address.

5. Receive your event badge or QR code.

Visitor categories can include visitors, media, exhibitors, hosted buyers, and other professional categories.

Tips Before Registering

If you’re planning to attend ATM Dubai 2026:

Register early.
Confirm the latest event deadlines.
Plan your UAE travel requirements.
Book accommodation early.
Schedule important meetings before the event.
Research exhibitors.
Prepare your company profile and product information.

If you plan to exhibit, the process is different from visitor registration and should be planned well in advance.

Getting There & Planning Your Visit

Dubai World Trade Centre is centrally located and well connected to the city’s transportation network.

1. By Metro

The Dubai Metro Red Line provides direct access to the World Trade Centre station, making the metro a convenient option for visitors.

2. By Air

Dubai International Airport (DXB) is approximately 15 minutes from the venue by taxi and is also connected through the Metro network.

3. By Taxi or Ride-Hailing

Taxis and ride-hailing services such as Careem and Uber are widely available, although visitors should allow additional travel time during busy event hours.

4. Where to Stay

Hotels located along the Dubai Metro Red Line can provide convenient access to the venue.

Because ATM attracts tens of thousands of visitors, it is advisable to arrange accommodation and travel plans early.

First-Timer Tips and ATM Dubai 2026 Planner

If you’re attending ATM Dubai for the first time, preparation can make a major difference.

1. Set One Clear Objective

Decide what you want to achieve before arriving.

Your objective could be:

Finding new suppliers
Meeting potential buyers
Discovering travel technology
Finding integration partners
Exploring new markets
Building strategic partnerships

2. Pre-Book Meetings

Don’t wait until you arrive to start networking.

Pre-book important meetings and organize your schedule around your highest-priority prospects.

3. Plan Your Conference Sessions

Review the Future Stage and other conference sessions in advance and identify the discussions most relevant to your business.

4. Prepare for Long Days

ATM covers multiple halls and exhibition areas, so comfortable shoes and practical business clothing are essential.

5. Follow Up After the Event

Collect contact details and follow up while your conversations are still fresh.

A simple post-event process can include:

Day 1: Thank-you message
Day 3: Share relevant information
Day 7: Schedule a follow-up call
Day 14: Re-engage prospects

The reference also highlights a free ATM 2026 planner containing confirmed dates, opening hours, a daily schedule, meeting tracker, and pre-show checklist.

Meet Traveltekpro at ATM Dubai 2026

ATM Dubai 2026 is an opportunity for travel businesses to connect with technology providers and explore solutions designed for the rapidly evolving travel ecosystem.

At Traveltekpro IT Solutions, we help travel businesses build and scale digital travel platforms through technology solutions designed around their operational and business requirements.

Our travel technology solutions include:

Travel API Integration
B2B Travel Portal Development
B2C Travel Portal Development
Travel Booking Engine
Travel Agency Software
Travel Agency Management Software
Hotel Booking Solutions
Flight Booking Solutions
Travel CRM
Travel ERP
Car Rental Solutions
Custom Travel Technology

Whether you’re a travel agency looking to modernize your operations, an OTA building a scalable booking platform, a tour operator expanding its digital presence, or a travel business connecting multiple suppliers, the right technology infrastructure can help you build a more connected and efficient operation.

Let’s Connect at ATM Dubai 2026

Planning to attend ATM Dubai 2026?

Connect with Traveltekpro to discuss your travel technology requirements, explore integration opportunities, and discover how a scalable travel technology ecosystem can support your business growth.

Meet Traveltekpro at ATM Dubai 2026.

ATM Dubai 2026 is set to be a major meeting point for the global travel industry, with Travel 2040 placing innovation and technology at the center of the conversation. For travel agencies, OTAs, tour operators, hotels, and travel technology companies, the event offers an opportunity to explore new partnerships, understand emerging technologies, connect with suppliers, and identify opportunities for digital transformation. For businesses attending ATM specifically to explore travel technology, ATM Travel Tech 2026 should be a key area to include in the event plan.

And if you’re looking for a technology partner to help build your next-generation travel platform, Traveltekpro will be ready to connect at ATM Dubai 2026.

Read More: Top Travel & Tourism Trade Shows in 2026

FAQ’S

1. When is ATM Dubai 2026?

ATM Dubai 2026 is scheduled for 14–17 September 2026 at Dubai World Trade Centre, bringing travel agencies, OTAs, hotels, airlines, tour operators, tourism boards, and travel technology companies together for business networking, partnerships, and industry discussions.

2. What is the theme of ATM Dubai 2026?

The theme of ATM Dubai 2026 is “Travel 2040: Driving New Frontiers Through Innovation and Technology,” highlighting how AI, connectivity, automation, immersive technologies, smart mobility, and digital experiences can shape the future of travel and tourism.

3. What is ATM Travel Tech 2026?

ATM Travel Tech 2026 is the dedicated technology-focused area of Arabian Travel Market, expanding into two halls and expected to feature more than 180 exhibitors from 30 countries, with technologies covering AI, fintech, robotics, immersive experiences, cybersecurity, green technology, and digital travel solutions.

4. Who should attend ATM Dubai 2026?

ATM Dubai 2026 is particularly relevant for travel agencies, OTAs, tour operators, hotels, wholesalers, airlines, tourism boards, DMCs, and travel technology companies looking for suppliers, technology solutions, distribution opportunities, partnerships, new markets, and industry connections.

5. How can travel technology companies benefit from ATM Dubai 2026?

Travel technology companies can use ATM Dubai 2026 to meet potential customers, explore supplier and integration partnerships, demonstrate booking technology and APIs, discover emerging travel technology trends, and connect with international travel businesses seeking digital transformation, connectivity, automation, and distribution solutions.

6. What should you prepare before attending ATM Dubai 2026?

Before attending ATM Dubai 2026, businesses should define their primary objective, research exhibitors, pre-book important meetings, plan relevant conference sessions, prepare company and product information, arrange travel and accommodation early, and create a structured post-event follow-up plan to maximize networking opportunities.