Top 20 Travel & Tourism Trade Shows in 2025

If you have ever been to a blessing travel trade show you know that there is something electric about the atmosphere. The energy of the conversations being made on the spot it’s the Heartbeat of the Global travel industry. Now fast forward 2025 the world has changed. AI is no longer a cool future idea. It’s shaping everything from booking platforms to customized itineraries. Digital transformation has gone from being the buzzword to the oxygen of the tourism business. But even in this tech first world travel trade shows are still the place to be if you want to truly stay ahead. Why? because travel is still about people. You might use algorithms to match Travellers with their dream destinations but the partnership trust and industrial relationship that make it all happen are still built face to face.

Why do travel and tourism events still matter in this era?

It’s tempting to think: why spend money flying halfway around the world for an event when you can just network on LinkedIn or join a webinar? The truth is nothing beats In person industry gatherings especially in travel.

• In person networking and trust building

   

Yes we live in a time when you can send an instant proposal to a potential partner in another country but trust in the travel industry is built through genuine human interaction. A handshake, a quick coffee or even a chance conversation at a booth can turn into a multi $1,000,000 partnership. Trade shows put you in the same room as your tour operators’ destination market years travel tech innovators airlines and hotel groups all looking for collaborations. And unlike email exchanges you can read their body language, get instant feedback and build rapport.

• Launch pads for new travel tech and partnerships

   

Every year trade shows are the birthplace of industries’ most exciting innovations. In 2025 you can expect to see itinerary building platforms that create customised trips and second blockchain powered loyalty programs next Gen booking APIs and distribution systems . These events are not just about seeing what’s new, they are also your chance to meet with these innovators before your competitors do.

• Opportunities for B2B & B2C engagement

   

Some shows lean heavily towards B2 b while others mix and Consumer Focus days. This means you can actually build wholesale relationships with agents and operators and test new products directly with the travellers. The key is knowing which show is best for your goals which will get too short.

How to choose the right trade show for your business?

Not all trade shows are created equal. You could spend a fortune attending events that look glamorous but don’t connect you with the right audience.

• By region

   

Asia is perfect for explosive growth in outbound travel plus huge opportunities in luxury and tech. It shows that India and China are really important. Europe is a hub for global tourism boards and high volume buyers. Berlin really dominates here. USA is especially strong for tech driven travel. If you are an innovator then you must visit Phocus Wright Conference.

• By focus

   

If your focus is luxury or leisure travel then you can go for wtm London or ILTM Cannes.For luxury travel you can choose iltm AsiaPacific and travel tech show or conference for travel tech.

• By business goals

   

FITUR Is this perfect for lead generation and  for tech partnerships you can go to the PhocusWright conference.

Top 20 must attend travel shows in 2025

1. FITUR 

It’s happening in Madrid, Spain. You can think of it as a new year kick off party for the global tourism industry. The travel show is from 22nd January to26 January. Over 5 days Madrid becomes a melting pot of tourism boards, airlines , tour operators, hotel chains and travel tech companies. It is especially strong for European Latin American and meditation markets but the reach is completely global. You can meet destination marketing organizations from more than 150 country hotel brands and travel tech startups. If you want to set the tone for your business here and lock in new partnerships before competitors do then this is your’best bet. Madrid in January can be chilly so don’t forget to pack some warm clothes and leave room for plenty of business cards and brochures.

2. OTM Mumbai India

It is India’s largest Outbound Travel Mart  and with India’s middle class booming this market is impossible to ignore. Exhibitors range from global tourism boards to niche travel experiences. It is happening from 6th February to 8th February at jio world convention centre. You will meet Indian outbound tour operators high spending free independent traveller agencies and planners looking for international venues. If you are selling to Indian travellers or you want to, you will meet the decision makers here. Indian buyers value personal connections so don’t rush your meetings, take time to talk and understand their requirements.

3. SATTE New Delhi

It’s happening from 19 February to 21st February 2025 at India Expo Mart greater Noida. South Asia travel and tourism exchange covers domestic inbound and outbound travel. It’s a massive event with strong government participation which means great networking with tourism authorities. You can meet travel agents from across South Asia tourism boards launching new campaigns and adventure eco tourism operators. It’s a great blend of high level industry talks and hands-on B2B networking.

4. ITB Berlin 

It’s happening from 4th March to 6th March 2025 in Berlin Germany. The biggest travel trade show in the world means no exaggeration at all. Every possible niche is represented by leisure , luxury tech, wellness cruises and a lot more. You can meet everyone seriously from national tourism boards to small boutique operators. If you only attend one travel show here make it  a one stop shop for global networking.

5. WTM Africa

WTM Africa focuses on inbound and outbound African tourism with a big emphasis on sustainable travel. Is happening from 9th April to 11th April 2025 at Cape Town International Convention centre. You can meet safari and wildlife tourism operators and adventure travel brands. Africa is one of the fastest growing tourism regions and this is where deals are made so don’t think twice before attending.

6. Arabian travel market

Happening at Dubai World Trade Centre from 20th April to 1st May it is the Middle East biggest travel show, tracking exhibitors and buyers from all over the world. The luxury segments are especially strong here. You can meet high end hotel brands and destination management companies for the Middle East besides airline executives. Dubai’s position as a global hub means you will meet contacts from Asia, Europe and Africa in just one place.

7. ITB China

The exhibition is at Shanghai World Expo exhibition and convention centre from 27 to 29th may 2025. It is focused entirely on the Chinese travel market. The event is your entry point into the largest outbound tourism markets in the world. You can meet Chinese tour operators and luxury travel buyers. China’s travellers are increasingly looking for unique high quality experiences abroad so you can be the supplier they find.

8. IMEX Frankfurt  

It is a go to event in Europe focused on meetings, incentives, conferences and exhibitions. Here you can meet corporate event planners, incentive travel Organizers and also venue and Convention Center reps with your business involves group traveler corporate events. This one is gold for you. The event take place from 20th to 22nd May, 2025.

9. TTF Kolkata

The exhibition is from 30th may to first june 2025. Travel and tourism fair Kolkata is a regional gem for connecting with eastern India tourism professionals. No doubt not as massive as time but it attracts key decision makers from hotels resorts and tour operators. This exhibition will offer you an intimate setting to build personal relationships which packages and explores regional tourism opportunities. It’s ideal for you if you are looking to penetrate the Indian market beyond the big metros.

10. ITE Hong Kong

The exhibition combines B2 B&B 2C elements. It will take place from 12th June to 15th June offering a diverse mix of travel professionals, tourism boards and enthusiastic travellers. It is especially strong in Asia Pacific outbound travel trends. You can meet regional tour operators and cruise and hotel representatives. It’s great for testing new consumer facing campaigns and building regional partnerships in a growing market.

11. ILTM Asia Pacific singapore

The international luxury travel market exhibition is taking place in Marina Bay Sands Singapore from 1st July to 4th of July. It is where high and travel buyers meet the world’s finest luxury suppliers. Its completely elegant invitation only environment that focuses on quality over quantity. You can meet luxury travel agencies, high net worth tour operators and boutique resorts and ultra luxury cruise lines.If you are targeting affluent travellers then this is your stage to shine.

12. LATA Expo- London

The exhibition is the premier Latin American travel event in Europe. Exhibitors include tourism boards, hotels , tour operators and airlines from across Latin America. It’s the perfect platform if you sell South American or Caribbean experiences to European markets. You can expect demonstrations, immersive experiences and authentic cultural presentations that resonate strongly with the attendees here.

13. Travel tech show London

The travel tech show is Europe’s top tech centric tourism event showcasing innovations in AI booking platforms and CRM software. You will meet providers and its travel app developers besides investors looking for tech prevention travel businesses. It’s important for you if you are looking to modernise operations, integrate AI or explore new tech partnerships.

14. IIBTM Americas

The exhibition is happening in Mexico City from 21st August to 22nd August 2025. It is a leading meetings and event trade shows in North and South America focusing on corporate travel and conference planning. You can meet corporate event planners, incentive travel operators and technology providers. The market is large and diverse making it an excellent opportunity for cross border expansion.

15. PATA Travel Mart -Bangkok thailand

The  Pacific Asia travel association travel martyrs Asia Pacific leading travel trade event happening from 4th September to 6th September 2025 in Bangkok Thailand. It has a great focus on cultural tourism adventure and sustainable practices. You can meet regional tourism sports adventure travel operators and hospitality brands targeting Asia Pacific travellers. It is the ideal platform to showcase experiences and sustainable tourism offerings to a professional audience.

16. TTG Incontri- Rimini Italy

It is Italy’s flagship tourism trade show blending leisure business travel and tech innovations. It attracts both the domestic international buyers. You can attend the event from 9th October to 11th October 2025 at rimini Expo centre Italy. You can meet Italian tour operators hospitality brands travel tech startups. It’s a great place to explore the South European travel industry and connect with boutique European operators.

17. ITB Singapore

It is focused on Asia’s B2B travel industry combining trade networking and market insights in one compact event. It’s happening from 15th October to 17th October 2025 at Marina Bay Sands Singapore. You can meet Asian Tour operators, regional hotels and resorts besides travel tech providers. It’s just perfect for you if you want to expand in Asia without attending multiple events in different countries.

18. World Travel market london

World travel market London is an event happening from 4th November 6th November 2025 at excel London. It is the heavyweight of global travel trade shows full deals worth billions are discussed here making it the must attend for serious travel businesses you can meet global tour operators, national tourism boards and travel tech innovators. It is where major partnerships are forged and trends for the next year also revealed. Stop you can attend conferences sessions that provide insights from the world’s leading travel experts.

19. PhocusWright Conference phoenix Arizona usa

The conference is happening from 18th November to 20th November 2025 at phoenix Arizona. It is the epicenter of travel technology and innovation attracting startups, investors and industry giants. You can meet travel tech entrepreneurs, venture capitalists and airline and hotel tech teams. If your focus is travel tech AI or disruptive innovation the conference is where trends and investments happen.

20. ILTM Cannes

It is a pinnacle of luxury travel networking in Cannes from 2nd to 5th December. You will meet ultra luxury resorts and cruise lines besides private travel agencies and high net worth individual travel advisors. It’s your best bet if you are targeting the top tier of the market as this is the event that guarantees only quality connections.

So above all you need to know that 2025 is shaping up to one of the most dynamic years ever for travel trade shows. The mix of AI driven innovation in person human connection makes them unmissable for anyone serious about growth in travel industry if you want to navigate these events with precision connect with experts at Traveltekpro as you ou can get your hands on tools that will help you streamline your tech manage leads and stay ahead in a competitive market. 

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FAQ’S

1. What is the biggest travel trade show in 2025?

The biggest travel trade show in 2025 is ITB Berlin, happening from March 4–6, which attracts global tourism boards, airlines, hotel chains, and travel tech innovators. It’s often called the “Olympics of travel” because it covers every sector from leisure and luxury to adventure and tech, making it the most important event for networking and deal-making worldwide.

2. Why should travel businesses attend trade shows in 2025?

Travel businesses should attend trade shows in 2025 because they offer unmatched opportunities for face-to-face networking, discovering travel tech innovations like AI-driven booking tools, and securing partnerships with airlines, hotels, and tourism boards. While digital meetings are convenient, in-person events build trust, unlock B2B & B2C opportunities, and give you first access to industry-changing trends.

3. Which travel trade shows are best for luxury travel in 2025?

The best trade shows for luxury travel in 2025 include ILTM Cannes, ILTM Asia Pacific (Singapore), and ILTM North America, which are exclusive, invitation-only events connecting luxury travel advisors with high-net-worth suppliers. These shows are where luxury resorts, private travel agencies, and elite tour operators meet to forge premium partnerships.

4. Which travel events focus on travel technology in 2025?

Key travel tech events in 2025 include the Phocuswright Conference (USA), ITB Asia (Singapore), and Travel Tech Show (London), all showcasing AI-powered booking platforms, blockchain solutions, and next-gen APIs. These conferences are ideal for businesses exploring travel technology partnerships, distribution systems, and investment opportunities.

5. What are the top travel trade shows in Asia 2025?

Top Asian travel trade shows in 2025 include SATTE (India), ITB China (Shanghai), ITB Asia (Singapore), and PATA Travel Mart (Bangkok). These events connect international suppliers with the rapidly growing Asian outbound market, especially high-spending Indian and Chinese travelers, making them must-attend for global tourism businesses targeting Asia.

6. How do I choose the right travel trade show for my business?

The right travel trade show depends on your goals, region, and focus. For luxury, ILTM Cannes is unbeatable; for lead generation, FITUR (Spain) and WTM London are ideal; for travel tech, Phocuswright and Travel Tech Show stand out; while ITB Berlin is best for overall global networking. Match your objectives with the event’s audience before investing time and resources.